Old Spaten. A number of observations allow us to assume with high confidence that this large beer mug was made by order of the Spaten brewery in the period from 1884 to 1906.
The first argument. The company logo, which is still in use today, was designed in 1884 by the graphic artist Otto Hupp. This obliged the management of Spaten to actively promote their new brand. A large-width red rectangular frame was used for maximum brightness, expressiveness and attractiveness. For the same marketing purposes, the Spaten logo was filled in a deep rich relief on the tin lid.
The second argument. On the outer surface of the bottom of the mug there is a trademark of the Marzi & Remy manufactory in the form of a stylization of a trapezoid-shaped potter's wheel. Marzi & Remy has been actively using this ancient label since 1879, since the official foundation of its manufactory. This detail speaks about the most important thing. At the start of their business, the founders of the Marzi & Remy manufactory were very interested in receiving relatively large and stable orders. Only beer producers and sellers could provide such orders. By 1884, when the owners of the Spaten brewery, one of the most famous breweries in the Bavarian Kingdom, were thinking about rebranding, the Marzi & Remy manufactory already had 5 years of experience, modern production facilities and a huge staff of more than 100 people at that time for this kind of production. At the same time, the then-young Marzi & Remy manufactory was interested in promoting its brand. This explains the application of its trademark to the bottom of the mugs, which were originally intended for use in taverns and could often be lost. In subsequent years, the Marzi & Remy manufactory rarely applied its brand name to mugs that were made to order from brewing companies and beer sellers.
The third argument. It is dictated by the peculiarities of the socio-economic state of affairs in Germany in the period from 1906 to 1914. After about 1906 and before the outbreak of the First World War, there was a request for low-capacity mugs in Germany. 1 liter began to be replaced with 0.9 liter capacity and even 0.8 liters. Mugs with a capacity of 0.5 liters began to be replaced with mugs with a capacity of 0.45 liters or 0.4 liters. This happened for a serious reason. At that time, economic growth in Germany significantly outpaced wage growth. The price of beer was rising. This could negatively affect the mood of the workers. It was possible to smooth out the passions by slightly reducing the volume of the drink poured into the mug. The price remained the same.
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| soort | bierpul | materiaal | Steengoed |
| producent |
Marzi & Remy producent info | model | - |
| ontwerper/decorateur | Otto Hupp | ||
| inhoud | 1 | ||
| ontwerpdatum | 1884 - 1906 | ||
| hoogte | 22.0 cm (appx. 8.6 inches.) |
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